FIG + YARROW — CAMPAIGN VISUAL REBRAND
Fig + Yarrow is a Natural beauty brand located in Denver, Colorado. They have a carefully curated selection of products ranging from their naturally formulated skincare line to a variety of lifestyle products. They have a physical boutique, but sell a majority of their products online. Their previous branding for their packaging needed a little more tweaking to accurately portray their brand's personality and brand values without feeling so removed from their consumers. The brand has a delicate, natural and feminine brand identity. In order to achieve the correct brand identity, the new campaign includes a new wordmark, cosmetic packaging, mailing materials, and accessories that are often helpful in skincare travel and application, like scarves and totes.
Professor Stephen Zhang | Senior Portfolio
